The following are tools and utilities used to analyze different aspects of a particular website…such as page rank, meta tags, visits and user behavior, search engine rankings, etc.
Google has developed an algorithm called PageRank that is used to rank websites on their platform. It essentially allows Google to determine the importance of a website and in turn affects the position in which a website will show up when performing a particular search query. All details on how Google calculates this are not revealed, although webmasters generally have a good idea of what to focus on and what to avoid.
Meta Tags are an element of HTML coding on a website that is used by search engines to index a website. These tags are not intended for users to see, however they pass information to search engine crawlers. The most important tags are the title, description and keyword tags. Rules used by different search engines govern how such tags are used, how many characters they should contain and how they should be formatted.
Widexl designed this search engine optimization tool to help webmasters analyze their web pages. This script analyzes not only the meta tags but try to use the same spider technology as the spiders them self.
To track the position of your web site for certain keywords over a period of time is crucial in order to determine what search engine optimization (SEO) efforts are effective and which ones are not. A search engine position checker will allow the client to view the ranking of their site in the top search engines such as Google, Yahoo!, MSN, etc.
Use the Search Engine Rank Tool to check the search engine result pages (SERPs) of Google, Yahoo, MSN and more to see what position (if any) your site holds for a particular keyword phrase.
Statistics includes information regarding visitation to a website including the number of visitors, pages visited, web robots visiting, pages visited, bandwidth used and search engine referrals. This allows clients to focus marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Google Analytics – Web Site Statistics Google Analytics
This free utility tells you everything you want to know about how your visitors found you and how they interact with your site.
Google Analytics has the enterprise level capabilities you’d expect from a high end web analytics offering and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.